Brands Reign with ‘Beauty and the Beast,’ ‘Power Rangers’
After a record-breaking debut last weekend, Beauty and the Beast continued to be the must-see film over the weekend with an estimated $88.3 million. That topped the highly-anticipated Power Rangers, which opened in second place.
Beauty and the Beast continued to dance circles around the box office in its second weekend. Down 49.4%, the Disney live-action remake currently stands at $317 million after 10 days. Yes, Beauty and the Beast fell harder than The Jungle Book (-40.4%) and Alice in Wonderland (-46%). However, demand was much higher upfront. Its $174 million debut was unprecedented for Disney remakes. Positive word-of-mouth will keep it chugging past $400 million in the near future. The question now is whether it has enough to sustain a $500 million run. It’s not a lock, but there’s still that chance. This very well could be 2017’s only shot at the milestone until Star Wars: The Last Jedi in December.
Three films in and the Power Rangers franchise has never captured the top spot at the box office. In 1995, Mighty Morphin Power Rangers: The Movie lost out to Apollo 13. Turbo: A Power Rangers Movie failed to top Liar Liar in 1997. 20 years later, Power Rangers fell to Beauty and the Beast. There’s no shame coming in second place to the fourth-largest second weekend ever. On the plus side, Power Rangers’ $40.5 million debut outperformed the entire run of the previous two films. While not a critical favorite, audiences enjoyed the Lionsgate reboot, giving the film an A on CinemaScore. Saban and Lionsgate want to take the new franchise to six installments. A finish over $100 million practically guarantees a few more Mighty Morphin adventures.
Warner Bros.’ Kong: Skull Island dropped one spot from last weekend, earning a third place victory. Down 48.2%, the second chapter of the studio’s MonsterVerse grossed another $14.4 million. After 17 days in theaters, Skull Island has pulled in $133.5 million. At least the “Eighth Wonder of the World” will have greater legs than 2014’s Godzilla. While, it may end up about $50 million shy of the MonsterVerse’s initial film, it hung around much longer. $150-160 million is still possible at this point.
Sci-fi horror film Life found its way into the fourth place spot. The critically-receptive Sony release debuted to $12.6 million over the weekend. With a one-two punch in Beauty and the Beast and Power Rangers, it was difficult for other newcomers to make an impact. Audiences weren’t too thrilled with the Ryan Reynolds film either. Life scored an abysmal C+ this weekend on CinemaScore. With next weekend’s releasing crowding the holdovers, we may see a short run here.
Down two spots from last weekend, Logan rounding out the charts with $10.1 million. The Wolverine finale dropped 43.1% in its fourth weekend of release. However, Jackman’s swan song did manage to enter the $200 million club on Sunday after 24 days. In comparison, it trails Deadpool (9 days), X-Men: The Last Stand (17 days) and X-Men: Days of Future Past (23 days). $225 million is still doable as every film breaking $200 million within 24 days has cleared that haul. For a franchise that critically struggled eight years ago, this is a massive accomplishment.
Note: These #’s are based on Sunday’s projections and can change with Monday’s actual #’s.
#1 – Beauty and the Beast (1)
$88.3 million / $317.0 million total
#2 – Power Rangers (NR)
$40.5 million / $40.5 million total
#3 – Kong: Skull Island (2)
$14.4 million / $133.5 million total
#4 – Life (NR)
$12.6 million / $12.6 million total
#5 – Logan (3)
$10.1 million / $201.5 million total
Opening Next Week: The Boss Baby, The Zookeeper’s Wife, Ghost in the Shell
Source: Box Office Mojo