‘Kingsman’ Becomes September’s Biggest Action Opener
Two years ago, Kingsman: The Secret Service became an overnight hit in early 2015. Its sequel, The Golden Circle upped the ante opening this weekend with an estimated $39 million.
Kingsman had no problems taking the top spot this weekend. Despite mixed reviews, there was much more buzz for the Fox sequel. Its 10% bump from the last film wasn’t exactly groundbreaking. At least this time round, it was its own event and not caught in the shadow of Fifty Shades of Grey breaking records in February 2015. To its credit, Kingsman is the biggest non-horror, non-animated opener in September. It only trails It ($123.4 million), Hotel Transylvania 2 ($48.5 million), Hotel Transylvania ($42.5 million) and Insidious: Chapter 2 ($40.3 million) for the month. Kingsman won’t play as leggy as the original. With American Made and Blade Runner 2049 opening back to back, legs will be much harder this time around. $100 million is possible unless it’s a frontloaded September hit like Insidious: Chapter 2 or The Magnificent Seven.
After two weeks on top, horror sensation It was blasted out of the top spot by Kingsman. Warner Bros.’ success story dropped another 50% in its third weekend. With another $30 million in the bank, It has pulled in $266.3 million. That’s not bad at all, especially losing its lucrative IMAX engagements this weekend. It is now the fifth-biggest movie of 2017 behind Beauty and the Beast ($504.0 milion), Wonder Woman ($411.7 million), Guardians of the Galaxy Vol. 2 ($389.8 million) and Spider-Man: Homecoming ($331.9 million). That’s about as high as It will get. Despite a locked $300 million finish, 2017 still has Thor: Ragnarok, Justice League and Star Wars: The Last Jedi all gunning for that milestone or even higher.
It seems everything isn’t awesome anymore for the Lego franchise. Warner Bros.’ The Lego Ninjago Movie secured a third place debut over the weekend with $21.2 million. That’s a major free fall from 2014’s The Lego Movie ($69.1 million) and The Lego Batman Movie ($53.0 million), released earlier this year. Is it overkill to release two Lego spin-offs in one year. Perhaps. But then again, Ninjago didn’t resonate as strongly as the previous two films. Ninjago scored a lukewarm 53% on Rotten Tomatoes and a moderately positive B+ on CinemaScore. Like Storks a year ago, Ninjago could finish around $75 million.
Michael Keaton’s American Assassin dropped two spots in its sophomore frame. Lionsgate’s action thriller fell 57.9% since last weekend, bringing in another $6.3 million. After 10 days, American Assassin has grossed $26.2 million domestically. Mixed reviews may keep the film from a leggy run. Tom Cruise’s American Made should be able to steal some business away from Assassin and Kingsman next weekend. $35 million seems to be the most optimistic finish at this time.
Rounding out the charts this weekend, Open Road’s Home Again made another $3.3 million in its third weekend. Down 36.1%, the Reese Witherspoon comedy is hanging on much better than the other holdovers like American Assassin and It. With only 351 theaters shaved off this weekend, Home Again was the rare exception as many other film plummeted. With the exception of Brad’s Status (+1013.2%) and War for the Planet of the Apes (-24.1%), no other film in the top 20 held better. Home Again will get its 3X multiplier in the end, wrapping up it run over $25 million.
Note: These #’s are based on Sunday’s projections and can change with Monday’s actual #’s
#1 – Kingsman: The Golden Circle (NR)
$39.0 million / $39.0 million total
#2 – It (1)
$30.0 million / $266.3 million total
#3 – The Lego Ninjago Movie (NR)
$21.2 million / $21.2 million total
#4 – American Assassin (2)
$6.3 million / $26.2 million total
#5 – Home Again (4)
$3.3 million / $22.3 million total
Opening Next Week: American Made, Flatliners
Source: Box Office Mojo