Box Office: ‘Rings’ Gets Split by Shyamalan’s Three-Week Dominance

"Rings" (2017) - Weekend Box Office

‘Split’ Scores Another Victory Over Super Bowl Frame

For the third straight weekend, M. Night Shyamalan continues his dominance at the box office. His latest thriller, Split, remained atop the box office with an estimated $14.6 million.

Super Bowl weekend is typically frontloaded with audience traffic dropping off heavily on Sunday night. That didn’t stop Split from a moderate 43.2% drop over the weekend. Granted that’s a bit harder than last weekend, but the Universal thriller continues to perform better than anticipated. Next weekend will prove to be a challenge. Split has to contend with Fifty Shades Darker, The Lego Batman Movie and John Wick: Chapter Two. Those three new releases are already laying claim to the top three spots. As the box office continues to become more and more crowded, the longevity of Split is up for debate. An over/under Shyamalan’s The Last Airbender’s $131 million run might be the best question at the moment.

Paramount sequel, Rings proved that some franchise just can’t hang in the January and February months. Like Underworld: Blood Wars, xXx: The Return of Xander Cage and Resident Evil: The Final Chapter, Rings was a massive drop from its predecessors. The sequel pulled in about $13 million in its opening weekend. In comparison, the 2002 film debuted to $15 million, before ending up with a mind-blowing $129.2 million run. However, the 2005 sequel, The Ring Two, opened to just over $35 million. That film was less leggy, winding up with a $76.2 million finish. A dreadful C- grade on CinemaScore was a clear indication that audiences weren’t up for a third chapter. Perhaps before you die, you don’t see Rings.

As the TMZ controversy subsided, A Dog’s Purpose held onto the third place spot with $10.8 million. Down 40.6%, the Universal family film did rather well in its second weekend. And being Super Bowl weekend, it’s a solid drop. If A Dog’s Purpose continues on its current trajectory, we could be looking at $50 million finish. That’s pretty good for a film that cost about half of that.

Down one spot from last weekend, Hidden Figures continues its miracle run, grossing another $10.1 million. The historical awards contender continues to hold better than the other top releases out there. Now up to $119 million, Hidden Figures continues to flirt with a finish around $150 million. Next weekend’s crowded slate will determine the over/under.

Best Picture frontrunner, La La Land spent another week rounding out the charts. The Hollywood musical dipped 39.1%, bringing in another $7.5 million. While Hidden Figures is now the highest-grossing Best Picture nominee, La La Land is still not too far behind. Now at $118 million, La La Land still has enough momentum to reach $140 million. A Best Picture win and re-expansion may push it over $150 million.

Both Rings and The Space Between Us debuted much lower than I had projected on Friday.

Note: These #’s are based on Sunday’s projections and can change with Monday’s actual #’s.

#1 – Split (1)
$14.6 million / $98.7 million total

#2 – Rings (NR)
$13.0 million / $13.0 million total

#3 – A Dog’s Purpose (2)
$10.8 million / $32.9 million total

#4 – Hidden Figures (3)
$10.1 million / $119.4 million total

#5 – La La Land (5)
$7.5 million / $118.3 million total

Opening Next Week: Fifty Shades Darker, The Lego Batman Movie, John Wick: Chapter Two

Source: Box Office Mojo

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