A re-release sounds a little silly to begin with doesn’t it? I mean, the studios already had their time with the film during it’s initial release date, but now they want to make more money off of their success and get you to see it yet again. I can understand some theaters showing movies for their “25th Anniversary” or a cult classic that a select audience will most likely attend. When you release Avatar in the December of 2009 and have be named the most successful movie ever made and then you re-release it less than a year later (late August of 2010 to be exact) then I’m just left scratching my head. That is an obvious cry for more money and more attention and the studios are just milking their product until it runs dry.
Now, this past week we have another re-release of an episode classic franchise. I can understand doing that to, oh I don’t know, maybe the original trilogy, because those are the ones people will be excited to see and there is an actual reason for doing that, because they are classic films that would be great to see on the big screen again. Did the world really need to see Phantom Menace on the big screen again? Was there really such high demand and great praise for it the first time that doing a special re-release event would be a favor to the paying audience? Probably not. That’s not to say people don’t enjoy the Star Wars prequels. I went to a showing at midnight with a few friends who are really into the whole Star Wars thing and it was really nice to see other people there who came for the same purpose. But would I have been upset if they decided to scrap the whole idea of re-releasing the prequels? Not at all. 1.) Because I’m not the biggest Star Wars fan in the galaxy (see what I did there). 2.) Because the movie wasn’t that good to begin with. It had a fan base just because of the Star Wars name and that alone. I bet you if this was a stand alone movie it would not have been the success that it was. Just another dumb Sci-Fi movie. That would be like Sony wanting to re-release Spider-Man 3 into the theaters. Sure, it made a butt load of money, but you really think it’s worth it just so people can see this mediocre blockbuster again?
Now enough about Star Wars. I can understand them wanting to re-release Titanic, I really do. It may not be a classic just yet, but it will be in a few years or so, but was the 3D really necessary? Post-converted 3D is one of the most underused gimmicks in Hollywood today and just comes off as lazy. James Cameron was probably coming off of his high after making Avatar, and since he has an ego the size of the Titanic itself he probably though he could get more money be re-doing his earlier masterpiece in the way that made Avatar a hit. Whether or not audiences will actually go for it I am not sure about. Personally, I think it would be cool to see Titanic again, but this early and in 3D? I’m not so sure.
You must be thinking to yourself, “wow, Christian really hates it when movies get re-released”! That’s not the case at all. What I don’t like is the studio agenda behind it and the gimmicks used to supposedly “enhance” the experience. Like I said, I saw Phantom Menace in 3D, and what I got out of it was a nice pair of plastic glasses that did nothing for me while watching. With people having quality entertainment systems in their homes complete with blu-ray players and surround sound, maybe everyone should be putting effort into the movies that still need to be released a first time rather then the ones people can watch from the comfort of their own home.